An interesting thought from Seth Godin:

In my experience, much of marketing is a game of waiting for the other guy to go first. Well, if nothing is happening, you go first.

I’m hoping to do just that. In these “difficult economic times” (a term that’s about as overused as “war on terror”) I figure my business can offer other companies some pretty nifty things for a pretty nifty prices. Don’t pay ten thousand dollars a month for Salesforce when you can pay us a tiny fraction of that for a customer database system tailored just for you!

If only I can find the time to actually build these things…