I just read a great article by Seth Godin about why those who use trademarks, copyrights, and patents to intimidate and litigate themselves into positions of power are, in the end, doomed. In the Digital Age it’s increasingly difficult to truly protect your ideas, and the costs of doing so are mounting ever higher.

So, how do you protect your ideas in a world where ideas spread?


Instead, spread them. Build a reputation as someone who creates great ideas, sometimes on demand. Or as someone who can manipulate or build on your ideas better than a copycat can. Or use your ideas to earn a permission asset so you can build a relationship with people who are interested. Focus on being the best tailor with the sharpest scissors, not the litigant who sues any tailor who deigns to use a pair of scissors.

Amen, brother. Now hand me my scissors.