Today’s annoying new buzzword is “ask”. For some reason, several agencies I work with have started using that in place of “question” or perhaps “task”. For example, here’s part of an email:
We also have a few other asks for this page…
… blah blah blah …
Again, with both of these asks, it would be great if we can customize them somehow on our end…
At first I thought it was a typo and they really did mean “task” but a couple of different people in different companies have done it. Hmm.