I’m writing a proposal for a new project and found this gem in the RFP:

Provide site optimization with key phrase linking to maximize search engine optimization based on best practices.

Wow. That’s a long sentence with a lot of words that don’t really mean anything. How does one maximize something that’s optimal? How many times can “optimize” be used? Why would anyone not use “best practices” when building a web site? (“Yeah, we thought about it, but decided to use our crappy practices. The fee wasn’t large enough to justify our best ones.”)

Ahh, corporate speak. Gotta love it.