When I first struck out on my own, I named my new company L5. It was in reference to the Lagrangian Point in astrophysics– I’m a rocket scientist, after all. Within a few months I’d realized that L5 was a horrible name for a company, not only because it doesn’t mean anything to people who aren’t rocket scientists, but because the domain– l5inc.com– had its own set of problems. Is that a lowercase “L” at the beginning? A capital “I”? The number “1”? Is the “5” an “S”? And so on. A new name was in order, and after at least ten minutes of thought I came up with neoBox. If nothing else, the logo was breathtaking.
Umm, yeah. A graphic designer I’m not.
Anyway, neoBox was born and it took a few years before a second renaming landed on Zing Studios (with the help of my partner Lily, who’s much better at marketing than me). But for the past eighteen years, I’ve owned the neobox.net domain, even though the company has technically been defunct for nearly that entire time.
Now it’s time to renew the domain, and I’m going to have to let it die. There’s no reason to perpetuate it, and the dozens of email addresses I’ve used over the years will just have to bounce.
So, another (small) piece of my business history will be relegated to the trash heap of history. Sayonara, neoBox.