Thanks to Mom, I have an unusual sensitivity to spelling and grammar errors. I can look at a page of text (or programming code!) and somehow my eye picks out a single mispelled word. As I read sentences or look at billboards, I cringe at the problems with sentence structure and grammar.

So here’s one that just caught my eye:

“92% percent” is redundant. It’s like saying “$20 dollars” or “UPC code”. Come on, guys, you’re an advertising agency… hire a good copy writer.