02/20/2003

HP has impressed me once again.

I bought a new drum kit for my laser printer (I don’t even know what the drum kit is for, but it’s pretty expensive). It came in a nice box, of course, and inside the box was a note about recycling. HP wants me to send back the old drum kit– which looks like a large and fairly complicated collection of plastic, gears, and metal– so they can reuse it by filling it with whatever goes into a drum kit.

Now, that’s all well and good, and I considered whether it was worth it to me to recycle it. Then I saw the UPS slip.

See, HP included a postage-paid (blank check) UPS Ground shipping label that I could slap on the box. Then I can send it back to HP, they reuse it, and the Earth says “thanks”.

That’s cool.